However, as operations grew and language needs expanded, the team sought out a more scalable approach. Agency translation for thousands of tickets, however, is too slow and expensive.īefore Gengo, Eventbrite’s small team of native language experts handled tickets in their respective languages.
While machine translation can be used to get the gist of a ticket, it can be unreliable for understanding complex requests and isn’t good for translating responses. When Eventbrite began their expansion into Europe, Senior Localization Program Manager Patrick McLoughlin turned to Gengo to help their customer support team (affectionately called WeRock at Eventbrite) in Europe provide the same speedy, warm assistance in customers’ native languages. From music festivals to business meetups, the online event marketplace makes it easy for organizers to create and promote events through self-service ticketing and payment solutions, as well as access to attendance tracking, entry management tools and more.ĭelightful customer support and product innovation are cornerstones of Eventbrite’s offering, which processed over $1 billion in gross tickets sales in 2013 alone. Eventbrite brings the world together through live experiences.
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